Devon Pritchard startede hos Nintendo i 2006 og har været lidt rundt omkring, men er lige nu executive vice president for afdelingen Revenue, Marketing and consumer experience hos Nintendo.
Skiftet gælder fra 1. januar 2026.
Samtidig sker der også en ændring i organisationen, og Satoru Shibata bliver firmaets nye CEO - han har hidtil været CEO i Nintendo of Europe, men er sidenhen flyttet til Japan, hvor han er General Manager i Marketing Division and Licensing Division hos Nintendo. Han vil varetage begge roller fremover. CEO-rollen i Nintendo of America har ikke været besat siden Satoru Iwata døde i 2015.
Husker du Doug Bowser for noget bestemt?
JOEP
#1Bowser’s distinguished tenure includes delivering on the promise of the Nintendo Switch system to change the way people play video games and bring new experiences to a broad range of consumers. Earlier this year, he expanded on that mission when he oversaw the launch of Nintendo Switch 2 in the Americas and helped establish the system as the best-selling video game console of all time in its initial sales period.
Also, during his time with Nintendo, the company saw significant expansion into entertainment ventures such as theme parks and films, all with the goal of giving more people more opportunities to engage with Nintendo’s characters and worlds.
“One of my earliest video game experiences was playing the arcade version of Donkey Kong,” said Bowser. “Since that time, all things Nintendo have continued to be a passion for both me and my family. Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we’ve created for consumers.”
“Now, it’s time for the next generation of leadership and Devon’s track record speaks for itself,” Bowser continued. “She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company’s growth. I have full confidence that she will guide the company to even greater heights.”
Pritchard has held executive positions in Marketing, Business Affairs, and Publisher Relations, and currently serves as NOA’s Executive Vice President of Revenue, Marketing and Consumer Experience. Putting Nintendo fans at the top of her agenda, Pritchard plans to build on the many experiences that allow consumers to connect with Nintendo’s characters and worlds, from video games to entertainment to retail experiences.
“I am humbled and excited to take on this new role,” said Pritchard. “Doug has been a fantastic mentor, and I look forward to building on the incredible foundation he has helped establish. With characters and worlds that offer something for everyone, my focus will be continuing to build on Nintendo’s legacy of surprising and delighting our longtime fans, while at the same time welcoming new players into the Nintendo family.”
NCL President Shuntaro Furukawa thanked Bowser for his contributions. “During his tenure, Doug made numerous contributions to bring smiles to the faces of people connected to Nintendo. I would like to express my gratitude for his strong efforts. Devon, who will become the next president, has also made many contributions to Nintendo over the years. I am confident that, like Doug, Devon will continue to support Nintendo’s important mission of creating smiles.”