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Microsoft køber Activision Blizzard

Skrevet af JOEP - 18-01-2022 14:58

Microsoft og Activision Blizzard har i dag annonceret, at Microsoft har købt Activision Blizzard. Mens handlen ikke er helt færdiggjort - der er mange juridiske detaljer der mangler at falde på plads - så forventes det, at det sker. Prisen er blevet anslået til $70 mia., hvilket svarer til 457 mio. danske kroner i nutidsværdi.

Hvorfor er dette relevant for os? Jo, Activision Blizzard har gennem Switchs levetid leveret adskillige spil til maskinen, herunder Crash Bandicoot, Spyro, Overwatch (og det kommende Overwatch 2) og Diablo.

Du kan herunder læse den fulde pressemeddelelse her:

With three billion people actively playing games today and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of entertainment. Today, Microsoft Corp. announced plans to acquire Activision Blizzard Inc., a leader in game development and interactive entertainment content publisher. This acquisition will accelerate the growth in Microsoft’s gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse.

When the transaction closes, Microsoft will become the world’s third-largest gaming company by revenue, behind Tencent and Sony. The planned acquisition includes iconic franchises from the Activision, Blizzard and King studios like “Warcraft,” “Diablo,” “Overwatch,” “Call of Duty” and “Candy Crush,” in addition to global eSports activities through Major League Gaming. The company has studios around the word with nearly 10,000 employees.

“Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms,” said Satya Nadella, chairman and CEO, Microsoft. “We’re investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive and accessible to all.”

As a team, we are on a mission to extend the joy and community of gaming to everyone on the planet. We all know that gaming is the most vibrant and dynamic form of entertainment worldwide and we’ve experienced the power of social connection and friendship that gaming makes possible.

As we pursue that mission, it is incredibly exciting to announce that Microsoft has agreed to acquire Activision Blizzard.

Over many decades, the studios and teams that make up Activision Blizzard have earned vast wellsprings of joy and respect from billions of people all over the world. We are incredibly excited to have the chance to work with the amazing, talented, dedicated people across Activision Publishing, Blizzard Entertainment, Beenox, Demonware, Digital Legends, High Moon Studios, Infinity Ward, King, Major League Gaming, Radical Entertainment, Raven Software, Sledgehammer Games, Toys for Bob, Treyarch and every team across Activision Blizzard.

Until this transaction closes, Activision Blizzard and Microsoft Gaming will continue to operate independently. Once the deal is complete, the Activision Blizzard business will report to me as CEO, Microsoft Gaming.

The fantastic franchises across Activision Blizzard will also accelerate our plans for Cloud Gaming, allowing more people in more places around the world to participate in the Xbox community using phones, tablets, laptops and other devices you already own. Activision Blizzard games are enjoyed on a variety of platforms and we plan to continue to support those communities moving forward.

As a company, Microsoft is committed to our journey for inclusion in every aspect of gaming, among both employees and players. We deeply value individual studio cultures. We also believe that creative success and autonomy go hand-in-hand with treating every person with dignity and respect. We hold all teams, and all leaders, to this commitment. We’re looking forward to extending our culture of proactive inclusion to the great teams across Activision Blizzard.

Around the world, there is no more exciting venue for fun and connection than video games. And there has never been a better time to play than right now. As we extend the joy and community of gaming to everyone, we look forward to welcoming all of our friends at Activision Blizzard to Microsoft Gaming.


Sidst Microsoft gjorde noget som dette, opkøbte de Bethesda, men lovede, at spil allerede annonceret fortsat ville blive udgivet til øvrige konsoller, og det forventes, at det samme sker her.

Hvad mener du om disse gigantiske firma-opkøb? Gavner det os som forbrugere eller er det bare med til at skabe splid?

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1ups givet

Kommentarer:

#1 - Andreas Tarding

Level: 17 (Deku Baba)

18-01-2022 18:01

1) De summer er fuldkomment absurde. ZeniMax-købet, der jo også skabte overskrifter, var 7,5 mia. USD. Dette "indkøb" er så ca. 9 gange større. Knap 20% af Danmarks BNP. "Vi laver lige en MobilePay."

2) Det er jo nok en ret klar timing mht. skandalerne, Activision-Blizzard står i. Kan alting opgøres i penge? Man har jo i hvert fald rationaliseret, at besparelsen i USD (på jo, at købe under dette antagede "all-time low" ), var mere værd, end omkostningen af at skulle "rode alle trådene ud", med alt rodet, ActiBlizz pt. står i.

Det interessante er måske, at det jo med andre ord demonstrerer Microsofts selvsikkerhed i "goodwill-PR-spillet", som de har kørt i nogle år nu. De har altså regnet sig til (må man gå ud fra), at deres eget PR-image vil kunne "overrumple" Activision-Blizzards problematiske image, med tiden.

(.. Og at det ikke ender i et "flowback" i stedet - så det vil begynde at forurene Xboxs eget image. Smiley)
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1ups givet

#2 - zcream

Level: 13 (Baby Dodongo)

18-01-2022 19:11

Under alle omstændigheder et interessant move fra MS.

Hvad resultatet for MS og os gamer bliver må tiden vise, men generelt syntes jeg MS indtil flere gange har været rimelig gavmilde ift. at dele deres IPer med andre og give plads til andre målgrupper. Så vil tro at der vil være titler fra de indkøbte udgivere/udviklere, der vil finde vej til f.eks. Switch.

Jeg tænker de formegentlig satser stærkt på at gøre gamepass til den ultimative spiltjeneste og at de forventer en godt afkast på den front. Måske tilbyder de tjenesten til andre konsoller på et tidspunkt.

Når det så er sagt, så er monopol (og der er vi jo heldigvis ikke endnu) næppe en fordel for os som spillere, så jeg håber da, at MS har købt det ind det skal nu og lader de øvrige spillere være Smiley
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1ups givet

#3 - JOEP

Level: 48 (Magikoopa)

19-01-2022 07:30

Sidste år genererede Activision Blizzard vist bare $8 mia. i omsætning, så det er ikke ligefrem en guldgrube, Microsoft har købt sig. De har dog købt nogle kæmpe store IP'er, herunder Call of Duty, så mon ikke, at de satser på at tjene pengene hjem på disse?
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1ups givet